Google Merchant Center feed Configure - Google Merchant Center feed
  • Either the GTIN (such as UPC, EAN, etc.) or manufacturer and manufacturer part number (MPN) are required for product identification. Google recommends that all three pieces of information be specified.
  • Specify default tax and shipping values in your Google Merchant Center account settings.
  • In order to get more info about required fields look at the following article Product feed specification.
  • You can find a list of all Google categories here.
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